Flavia Santoro

Colombia  |  President, ProColombia

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Flavia Santoro is President the of ProColombia, a government institution focused on promoting foreign direct investment, exports, and tourism for Colombia, as well as strengthening international ties that open up new business opportunities for the country. Santoro graduated as a lawyer from the Javeriana University in Bogotá and holds a master’s degree in insurance law from the same institution. 

Her professional experience includes various sectors such as consulting, insurance, international speaker forums and nonprofit organizations. 

Prior to her current role, Santoro was an active member of the Financial Committee for current President Ivan Duque’s campaign. She was also director of the administrative board of the Political Party Centro Democrático and director of the financial committee of presidential candidate, Oscar Ivan Zuluaga’s campaign in 2014.

As vice president of strategic forums for the Center for Leadership and Management, she led the development of key events for Colombia, such as, Caribbean Expomanagement 2012 (Expogestión Caribe 2012) and the First Latin-American Female Conference on Leadership and Management.

She was very active in development institutions such as YPO (Young President’s Organization) Colombia and also in the non profit sector as director of public relations for the League Against Cancer.

Santoro feels honored to be the Commercial Ambassador of Colombia for both local businesses and foreign investors. To that end, she leads eight regional offices of ProColombia in the country and 23 commercial offices around the world.

Santoro was an event speaker at the Dialogue.


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