This post is also available in: Spanish
A recent study carried out by Alejandro Ganimian, PhD student at the Harvard Graduate School of Education and former member of the PREAL staff, tries to determine how talented students decide whether or not to enter the teaching profession.
It concludes that factors like starting salaries and professional conditions are very important. If correct, the study implies that attracting more talented students to become teachers will require more than marketing. Real changes will have to be made to the profession, possibly including higher starting salaries and better professional conditions.
View a summary of the study in Bastion (in Spanish), here.